Digital Marketing Manager (Remote, US) Remote

About the Role:

We are looking for a Digital Marketing Manager to oversee the development, execution, and optimization of digital marketing campaigns that drive demand, generate sales leads, engage customers, and promote revenue growth. Reporting to the Director of Marketing, this position will be responsible for implementing the company’s go-to-market (GTM) programs to achieve measurable results across the business.

Role Responsibilities:

• Lead the development and implementation of Clearwater’s GTM (go-to-market) program, with particular focus on digital channels to achieve the business’s revenue growth, customer acquisition, and customer retention goals. 
• Execute and optimize campaigns across email, organic social channels, and paid advertising platforms, including Google, Meta, and LinkedIn. 
• Manage the company’s social presence and inform the full-funnel content strategy.
• Develop and manage the marketing campaign roadmap, including the creation of monthly email and social content calendars.
• Lead the creation of our 2025 sales pipeline and lead scoring system. Collaborate with the Sales team to create demand-generation and lead nurture email programs, providing thought leadership on audience targeting, messaging, content, and CRM instrumentation.
• Manage external agency relationships, including campaign briefings, regular reporting meetings, and strategy discussions. 
• Manage marketing and resource expenses in line with the marketing budget. 
• Provide input into the development of key performance indicators (KPIs) to assess the effectiveness of all marketing initiatives, and provide weekly marketing program reports to marketing leadership.
• Maintain strong relationships with internal cross-functional stakeholders, including Sales, Product, Customer Service, Analytics, and Finance. 
• Drive adoption of new marketing tools and capabilities across the organization.

Key Competencies:

• 5+ years of marketing experience in a demand generation, lead generation, and/or digital performance marketing role required.
• Bachelor’s degree in a related field, or equivalent experience, required.
• Experience directly implementing, managing, and optimizing social media, email marketing, and paid media campaigns.
• Strong understanding of marketing automation tools and CRM platforms (preferably HubSpot and Salesforce), advertising platforms (Google, Meta, and LinkedIn), and Google Analytics is required.
• Exceptional project management and communication skills, with a proven track record of effectively engaging cross-functional stakeholders.
• Expertise in analyzing data to assess marketing initiatives’ effectiveness and uncover optimization opportunities. Strong Excel skills are required, and experience with Tableau is a plus. 
• Legally authorized to work in the US.

About Us:

Better plans, better benefits, and better prices. Clearwater is a cutting edge InsurTech company headquartered in Austin, TX, the city known for its unicorns, tech giants, food scene, weirdness, and never-ending heat. Our team of innovators, operators, and healthcare veterans were determined to drive major change in our industry, once and for all. Whether you are seeking benefits as an individual, your family, or your business, we have the right plan, at the right price, with total transparency—even if it’s not one of our exclusive offerings.

We are committed to fostering an inclusive environment where all employees feel valued, respected, and supported. We actively promote diversity in all its forms and strive to create equitable opportunities for everyone regardless of race, ethnicity, gender, sexual orientation, age, disability, religion, or any other characteristic protected by law.