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New York, New York, About the Role: Grade Level (for internal use): 10 About The Role: Deep Sector Marketing Manager The Team: Our award-winning marketing team is composed of creative and enthusiastic B2B marketing professionals located around the world. As part of the Commercial organization, with a strong partnership with Product, we focus on building brand awareness and driving the front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal partners and external clients. You will contribute to the positive and energetic culture across the immediate team and wider teams through a series of cultural initiatives. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization. Responsibilities and Impact: Marketing campaign management – Manage and develop multi-channel marketing campaigns to align with the overall business objectives and generate MQLs. Utilize marketing dashboards and analytics to measure and report campaign performance to stakeholders. Social and digital advertising – Manage and optimize social media advertising, Google marketing, SEO, and content marketing to generate top-of-mind awareness and lead generation. Buyer journey marketing – Apply understanding of the buyer journey and develop marketing content to support each cycle, with campaigns that differentiate us from our competitors. Cross-functional collaborations – Work closely with the Deep Sector Marketing team to manage marketing projects and align with priorities. Conduct regular discovery meetings with Commercial and Product team members to gather feedback and requirements on implementing campaigns. Ensure that the Commercial is aware of marketing programs to be tagged to their opportunities and educate them on upcoming activities. Collaborate with Events Marketing on the alignment of event strategy with product launches and thought leadership objectives; set and collect event return on investment metrics. Communicate effectively with our Marketing Ops team on the creation of marketing campaigns or data reporting needs. Manage creative deliverables efficiently with our internal and externally appointed creation agencies. Engage with cross-divisional partners on opportunities to promote deep-sector coverage offerings. Marketing collateral development – Understand our brand voice and compliance requirements and apply them to your copywriting, editing, and creation of marketing collateral. Review collateral with stakeholders and perform quality checks. Maintain our marketing materials on the external and internal facing sites to ensure we are up to date with the latest product coverage, enhancement, and releases. Technology adoption – Receive training and understand the applications of our technology to implement and seek opportunities to upscale marketing campaigns. Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $68,093 to $119, 473. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here . What We’re Looking For: Basic Required Qualifications: Proven 5+ years in a B2B financial services marketing role or similar experience Demonstrated success in developing and executing multiple marketing campaigns simultaneously and delivering excellent results on deadline. Deep understanding of multi-channel marketing and application of the buyer journey to marketing campaigns. Experience working within, or marketing to, the markets and personas covered by S&P Excellent organizational, time, and project management skills Enthusiastic, independent worker, and highly collaborative Ability to communicate with, connect with, and understand the roles of all team members across the Commercial and Product group. Ability to articulate your thoughts with strong written, communication, and presentation skills. Data-driven mindset with the ability to analyze data and feedback to derive insights. SaaS marketing experience and familiarity with Adobe Marketo and Salesforce are highly desirable. Familiarity with financial information platforms such as the S&P Capital IQ Pro platform is an advantage. About S&P Global Market Intelligence At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction. For more information, visit www.spglobal.com/marketintelligence . What’s In It For You? Our Purpose: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence??, pinpointing risks and opening possibilities. We Accelerate Progress. Our People: We’re more than 35,000 strong worldwide-so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference. Our Values: Integrity, Discovery, Partnership At S&P Global, we focus on Powering Global Markets. Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you-and your career-need to thrive at S&P Global. Our benefits include: Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference. For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/ Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all. ———————————————————– Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. ———————————————————– 20 – Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 – Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning) Job ID: 298455 Posted On: 2024-04-06 Location: New York, New York, United States
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