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About the Position
The Digital Marketing Manager will be key to our success in building awareness and generating demand for our imaging data management platform amongst our target audiences across healthcare and life sciences. This individual will be responsible for developing and leading our digital marketing strategy to generate qualified leads and increase conversions through all digital channels including email, website, social media and advertising.
Environment
Flywheel is a growing organization where we value self-motivated, creative individuals who work well in a collaborative environment – constantly generating and sharing new ideas and solutions with the team. We’re highly responsive to customer needs and constantly strive to make a positive contribution to the biomedical and life sciences communities we serve. Flywheel has a comprehensive benefits package and encourages a balanced work life and home life.
Responsibilities
- Plan and execute all aspects of digital marketing, including paid search, paid social media, other digital advertising campaigns, email marketing, landing pages, and website management.
- Serve as the primary point of contact to provide direction and manage the relationship with our outside digital marketing agency.
- Build, monitor, and report on digital marketing analytics, campaign results, and advertising budgets, and utilize data and insights to make future decisions. Partner with team members on monthly reporting and analytics.
- Test and learn to continually adjust channel mix, messaging and spend based on KPIs tied to cost of acquisition and revenue goals.
- Develop, execute, manage and optimize multi-channel digital campaigns that target new prospects and nurture existing ones.
- Manage lead funnel including transfer of leads, lead and campaign assignments, scoring model and nurture campaigns.
- Work with digital agency and marketing team to develop content (written and video)for our website and resource center that reflects our evolving product offerings and drives conversion of qualified leads.
- Comply with company policies, including security, confidentiality, and data protection requirements, to maintain a secure work environment.
What would make you a great fit
- 5+ years of experience in digital marketing utilizing martech platforms including Salesforce, Google Analytics and Wordpress.
- At least 2 years of experience marketingtech products in healthcare/life sciences industry.
- Strong understanding of digital marketing including search engine optimization, advertising campaigns, demand generation, and website conversion.
- Deep experience with digital ad execution (LinkedIn, Google Ads, Facebook Ads) and Pardot/Salesforce.
- Demonstrated success launching and managing cost-effective digital marketing campaigns and strategies with clear ROI-focused metrics.
- Strong analytical capabilities with an understanding of KPIs.
- BA/BS in Marketing, Business, or analytical concentration.
- Ability to move quickly, prioritize multiple projects, problem solve on the fly and present new ideas.
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