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Company Overview:
Legitimate connects physical products to digital experiences that extend customers’ relationship with the most culturally relevant brands. Leveraging near-field communication technology (NFC) and blockchain infrastructure, Legitimate has enabled world-renowned brands and companies to create compelling connected products that help brands secure product authenticity and extend digital experiences to physical product and merchandise. Some of the brands and companies that trust Legitimate include PUMA, Adidas, ROC Nation, San Francisco 49ers, and more.
$90,000 – $150,000 a year
Job Summary:
Legitimate is looking for a Digital Marketing Manager experienced in B2B enterprise marketing and skilled in promoting technology innovation and collaborations in the music, sports, and fashion industries. The role requires a blend of tech-savvy marketing and creative execution. You will be playing a key role in not only making sure our technology and partnerships are effectively communicated to target stakeholders, but also ensuring that such partnerships and product launches are leveraged successfully in signing new opportunities and deals.
We are a small and lean team and are looking for a strong, self-starter to help lead our digital marketing efforts. You will be working closely with our CEO and sales and partnerships teams to create effective strategies to amplify and support our current partners and product releases with our technology.
Our staff is currently spread between North America and Asia with a focus on Japan. This position is remote and meetings are regularly scheduled in the US and Japan time zones. Flexibility in meeting hours will be required and travel is also mandatory a few times a year for onboarding, in-person planning sessions, client support, and conferences. Salary will be adjusted for location, cost of living, and experience.
Key Responsibilities:
Work closely with various teams including sales and product to develop and set aggressive marketing objectives to ensure that Legitimate will meet and exceed its annual revenue goals.
Operate and execute on key owned social media channels, with a laser focus on LinkedIn, Instagram, and long-form content (blog posts and case studies for SEO)
Ensure brand alignment and growth of owned social media channels as defined above using product announcements, co-marketing campaigns, user-generated content, and more.
Managing the development, implementation, optimization and analyzing of all email, digital advertising, social, SEO, and content marketing
Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers (e.g., major fashion brands, enterprises, etc.) and ROI.
Planning, preparation, and execution of B2B marketing campaigns to increase marketing qualified leads, drive new logo pipeline and create traction with target accounts.
Create content briefs and requests for graphic designers to execute and deliver accompanying graphics and animations/videos.
Leverage industry-specific trends to ensure that the marketing and broader strategy stay innovative and effective
Create and manage comprehensive data and analytics systems to measure all marketing campaigns and initiatives, so the team can iterate using key insights and learn from past results to drive successful future campaigns.
Qualifications:
Minimum 4+ years in B2B enterprise marketing (or related field), with a focus on technology in fashion/retail, sports, and/or music sectors.
Proven track record of planning and executing multi-channel digital media strategies and campaigns focused on LinkedIn, Instagram, e-mail, search,, and other leading digital channels
Experience working with creative teams to effectively bring marketing strategies to life with visually engaging static and motion graphics that help meet and exceed strategic objectives
High-proficiency in implementing leading martech platforms like Google Ads, Sprout Social, Iterable, HubSpot, and Notion
Data-obsessed and highly proficient with using marketing and product analytics platforms to help inform new and iterate on existing strategies
Nice to Have:
High drive for expanding and building personal and business development relationships in fashion, sports, and/or music.
Proficiency with design tools (e.g., Photoshop, Figma) to be able to add additional capability and bandwidth to the creative teamStrong passion and understanding of the music, fashion/retail, or sports industry and knowledge of leading trends
Strong passion and understanding of blockchain technologies, smart contracts, decentralized applications (DApps)
Benefits:
Medical and dental coverage for US employees
401k with matching for US employees
Unlimited PTO
We cannot sponsor H1B or any work visas for the United States.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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