Digital Marketing Specialist – SEO Expert Full Time Remote

As a Digital Marketing Specialist, you will be responsible for creating, implementing and optimizing comprehensive digital marketing strategies that drive Authority Partners’ online visibility, lead generation and brand awareness. You will serve as the primary contact for digital campaigns, SEO strategy, analytics and social media management, aligning efforts with overall business objectives.

Responsibilities

1. Digital Strategy Development:
   • Plan and execute comprehensive digital marketing campaigns to enhance brand awareness and lead generation.
   • Identify opportunities to improve Authority Partners’ online visibility.
2. Content Creation and Management:
   • Develop engaging content for digital channels, ensuring alignment with Authority Partners’ messaging.
   • Collaborate with teams to ensure consistency and impact.
3. Social Media Management:
   • Grow and manage Authority Partners’ social media presence.
   • Monitor trends, analyze metrics and optimize for engagement.
4. SEO and SEM:
   • Optimize website content for search engines to boost organic traffic.
   • Plan and manage paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
5. Analytics and Reporting:
   • Use tools like Google Analytics and HubSpot to track campaign performance.
   • Prepare actionable insights to maximize ROI.
6. Email Marketing:
   • Create and execute email campaigns for lead nurturing and engagement.
   • Navigate our contact management portals to ensure optimal audience targeting.
7. Collaboration:
   • Work with cross-functional teams (client engagement, engineering) to align marketing initiatives with business objectives.

Qualifications

• Experience: 3-10 years in digital marketing, ideally in a B2B and/or technology-focused environment.
• Technical Skills:
  • Proficiency with Google Ads, Google Analytics, HubSpot, SEMrush and Ahrefs.
  • Expertise in SEO, SEM and content marketing.
  • Proven expertise in crafting compelling, impactful and audience-focused content tailored for diverse digital platforms.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus.
• Role-Related Skills and Competencies
  • Expertise in digital marketing platforms like HubSpot, Google Ads and analytics tools.
  • Strong understanding of content marketing, SEO and SEM.
  • Ability to interpret campaign data and provide actionable recommendations.
• Essential Skills and Competencies
  • Clear and concise communication.
  • Strong project management and organizational skills.
  • Creative and analytical mindset to tackle challenges and opportunities.
• Soft Skills:
  • Excellent written and verbal communication.
  • Analytical and creative thinker.
  • Comfortable working independently and collaboratively in a remote setting.

Accountabilities

• Achievement of measurable digital marketing objectives, including lead generation and brand visibility.
• Alignment of digital strategies with Authority Partners’ overall goals.
• Consistent tracking, analysis and optimization of key performance indicators (KPIs) for digital campaigns.
• Delivery of high-quality, engaging content across digital channels.

Education:

• Bachelor’s Degree in Marketing, Communications, Business or equivalent experience.

About Authority Partners:

Authority Partners is a leading and global IT services company with over 25 years of experience, serving clients within the financial, healthcare, insurance, mortgage, and technology sectors among many others. We are committed to building relationships with IT professionals who possess integrity, dedication, teamwork, and the desire to learn and grow with us. We specialize in placement for long-term contracts and permanent opportunities and helping our consultants achieve their career success.

AP Testimony:

“I started out as an intern at Authority Partners during my last semester of college and immediately felt welcomed and accepted as a family member. Upon graduating, I found myself in my first full-time opportunity to work in a healthy environment with amazing people from whom I learn a lot. I am very grateful to be able to do something I enjoy while progressing professionally and personally.”

– Emina Hadzic, QA Engineer

If you want to learn more about Authority Partners’ selection and interviewing process, as well as our culture, we invite you to listen to our podcasts and watch our corporate video:

How to ace a Job Interview at Authority Partners? By Zerina Sulejmanovic Terzic, Head of Talent Acquisition Department
Authority Partners Corporate Video

Authority Partners is an equal opportunity employer and is committed to providing a workplace that is free from all types of discrimination, as well as from abusive or offensive behavior and harassment.